This privacy policy sets out how YARD Direct uses and protects any information that you give us when you use this website. YARD Direct is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. YARD Direct may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was last updated on 10/01/2024.
What we collect
- Name
- Contact information including email address
- Billing and shipping address
- Demographic information such as postcode, preferences, and interests
- Other information relevant to customer surveys and/or offers
- Web pages viewed during your visit
- Advertisements you clicked to
- IP addresses and cookies
- Phone Numbers
For the exhaustive list of cookies we collect see the List of cookies we collect section.
We may from time to time use software to record user sessions, the only information recorded is what parts of the website are clicked on. This information is only used internally to help us improve the website and user shopping experience.
Kindly take note: As of March 2024, our privacy policy is set to undergo alterations. As part of compliance with directives from the EU and UK Government, we will cease all tracking of third-party cookies on our website. This update aligns with the protocols established by Google and recent legislation, enhancing the security measures in place to safeguard and protect your data.
What we do with the information we gather
We only collect, keep, use your information for genuine business purposes, when you've approved us to do so, or when we're obliged to legally. In particular for the following reasons:
- To process your order.
- To answer your questions or provide you with any information you have requested.
- To maintain any registered accounts you have with us.
- To keep track of sales and enquiries.
- To improve our products and services.
- If you provide a review on our website.
- For research and analysis.
- Promoting and advertising of our products and services both on our website and elsewhere on the internet.
- If you've purchased a product from us or have signed up to our newsletter we will periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided only.
- If you have Signed up to our mailings list this consents us sending marketing sms messages. However this information will not be used for any other purposes.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
How we use cookies
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies in the popup that will appear when you first visit our website. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Your Rights
You may request details of personal information which we hold about you under the Data Protection Act 1998 and the General Data Protection Regulations (GDPR). If you would like a copy of the information held on you please write to us at sales@yarddirect.com or contact us here.
If you wish to stop receiving marketing emails and texts from us all you have to do is click the unsubscribe link at the bottom of any marketing email/bottom of the text message or contact us and we'll remove you. Please allow 48 hours for your request to be processed in our system.
Contacting us
If you have any questions or queries about how we use your personal data please contact us. You can get in touch with us here, call us on 01786 357252, speak to us on live chat or write to us at sales@yarddirect.com
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| COOKIE name | COOKIE Description |
|---|---|
| CART | The association with your shopping cart. |
| CATEGORY_INFO | Stores the category info on the page, that allows displaying pages more quickly. |
| COMPARE | The items that you have in the Compare Products list. |
| CURRENCY | Your preferred currency |
| CUSTOMER | An encrypted version of your customer id with the store. |
| CUSTOMER_AUTH | An indicator if you are currently logged into the store. |
| CUSTOMER_INFO | An encrypted version of the customer group you belong to. |
| CUSTOMER_SEGMENT_IDS | Stores the Customer Segment ID |
| EXTERNAL_NO_CACHE | A flag, which indicates whether caching is disabled or not. |
| FRONTEND | You session ID on the server. |
| GUEST-VIEW | Allows guests to edit their orders. |
| LAST_CATEGORY | The last category you visited. |
| LAST_PRODUCT | The most recent product you have viewed. |
| NEWMESSAGE | Indicates whether a new message has been received. |
| NO_CACHE | Indicates whether it is allowed to use cache. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history if you have asked the site. |
| POLL | The ID of any polls you have recently voted in. |
| POLLN | Information on what polls you have voted on. |
| RECENTLYCOMPARED | The items that you have recently compared. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| VIEWED_PRODUCT_IDS | The products that you have recently viewed. |
| WISHLIST | An encrypted list of products added to your Wishlist. |
| WISHLIST_CNT | The number of items in your Wishlist. |